Trademarks: Naming Your Company, Your Products and Your Brand

When starting a new company, one of the first decisions entrepreneurs and business people make is the company name. Sometimes a name is chosen before the company even has a business plan, or its first customer. Then once a company is up and running, it begins building its brand and establishing a niche in the marketplace. One of the key elements in marketing your company’s services is branding.

This article covers the legal elements of branding. It is intended for businesses at all points on the growth curve, from startups to companies that have been around the block a few times. Maybe you’re just starting out, and wondering about the rules of the road for selecting a new name. Perhaps you’ve been in business a while but you have questions about whether you did things right when you originally chose a name. Or, maybe another company is your area is using a similar name and you’re wondering if there is anything you can do about it. 

Read this article to learn how to lessen the legal risks in the naming process so you can focus on what’s really important – your business.

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