Just like a good chef needs a recipe or a series of recipes to execute to accomplish their objective, the person responsible for sales achievement needs a plan, or many plans to accomplish his or her goal. All good plans must include the right ingredients properly mixed, measured, prepared, and served with a pleasant presentation. Ken Thoreson, president of Acumen Management Group touches on key areas in strategic sales management in this recorded webinar.
You will learn about market and client profiling, development of a sales culture, competitive strengths, creating discipline, accountability, and control. In addition, you will be introduced to the tools and techniques to lead a sales team.
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