Information technology (IT) vendor partner programs – used extensively as the structural framework between most technology vendors and their indirect channel partners – are evolving to account for increased market specialization and greater reliance on cloud computing, according the CompTIA’s State of IT Channel Partner Programs research brief.
The brief is based on a study that finds a solid majority of IT solution providers are largely satisfied with the vendor partner programs they’re active in. Satisfaction levels remain high even as changes were made in the past year in the benefits, resources and incentives of many programs in response to the economic recession. See what factors are affecting program choices when you review this brief.
CompTIA’s IT research studies provide timely, relevant data and assessments that can be immediately incorporated into your business and marketing plans, education and sales strategies. Our research studies typically include the dual perspective of end-users and the IT channel and adhere to rigorous research and ethical standards.
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