The goal of CompTIA’s 3rd Annual State of Channel Study: Channel Conflict & Deal Registration Trends is to assess the state of channel conflict between vendors and their indirect sales partners, with particular emphasis on best practices deal registration programs in terms of effectiveness and satisfaction rates across both the channel and vendors.
Challenging economic times, new technologies and new methods for selling information technology (IT) solutions are contributing to an increase in conflicts between vendors and their channel partners. Regardless of your status as a vendor or a partner, you know that among the biggest sources of friction are deal registration programs. When executed properly, these programs help to avoid or reduce the incidence of channel conflict by preserving opportunity rights to a particular deal for the channel partner registering it first into the system. Vendors benefit from greater visibility and tracking into their indirect sales pipeline. Learn how you can reduce the friction by reading this report.
CompTIA’s IT research studies provide timely, relevant data and assessments that can be immediately incorporated into your business and marketing plans, education and sales strategies. Our research studies typically include the dual perspective of end-users and the IT channel and adhere to rigorous research and ethical standards.
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