As the use of technology in the retail sector grows, we look to assess the state of technology utilization and adoption among retailers in the U.S.
Innovations in IT have the potential to transform every aspect of the retail sector, from digital signage to payment processing and customer engagement. This study delves into the specifics of how retailers are reacting to new technologies and the level of importance they place on emerging technologies like geo-location services. Based on feedback from more than 500 retailers across the United States, this paper offers unique insight into how retailers in the home goods, apparel, health and beauty, and sporting goods industries are harnessing IT solutions to improve customer experience.
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