Greater Synergy through Partnerships
CompTIA's Partner Advisory Council members represent the interests of resellers, value-added resellers, managed service providers, integrators, telco/cloud service agents and companies pursuing a host of other business models wherein the offerings of external companies are sold or provided as a service to end customers. In most cases, these organizations provide additional value in the form of consulting, planning, design, integration, operation, support, maintenance, solution development or further offerings. Their place in the sales process requires them to triangulate between their own needs, the needs of the customer and the needs of the vendors and distributors from whom they source product.
To that end, partners face a number of challenges in the current technology environment, including business model transitions and the related profit margin implications, finding successful new ways to differentiate themselves against competitors, and the ongoing process of understanding customer business imperatives in ways that are actionable and scalable.
CompTIA's Partner Advisory Council facilitates discussions on these and other topics as part of our commitment to fostering the development of highly successful go-to-market models.
If you would like to nominate a channel leader to the Partner Advisory Council, please contact Annette Taber.