Canadian Marketing Manager,
Erin joined Lenovo with its inception in 2005, following 4 years at IBM. She began her career working for a strategic marketing agency assisting IT companies with their Incentive programs. She then moved to IBM in 2001 working as a Sales Specialist. In 2003 she accepted the role of Channel Programs Manager, spearheading the development of IBMs incentive initiatives to grow the Channel community. In 2005, Lenovo began operating in Canada following the purchase of IBMs PC Division. Erin was provided with the opportunity to work in multiple segments during this exciting time. She held a variety of roles including Channel Operations Manager, Strategic Project Management and Channel Marketing, all of which supported the growth of what is now the world’s number one PC Manufacturer. Erin now holds responsibility for all Commercial Marketing Segments, country-led Public Relations and Communications. Within this role she also leads and supports various groups that highlight her commitment to community service and advancing women in IT.