CompTIA ChannelCon 2017

July 31 - August 2 - Texas JW Marriott Austin

Vendor Summit LogoThe Leading Event for Channel Vendors

The CompTIA Vendor Summit provides an exclusive selection of education and collaborative sessions. Hosted by a combination of CompTIA leadership and industry experts, the summit offers insight into key trends, relevant business challenges and the most notable opportunities in today’s market. This two-day event is open to all IT vendors and distributors registered to attend ChannelCon and integrated with the full event.


ChannelCon 2017 Vendor Summit Agenda

Monday, July 31

3:30 - 4:30 pm

Vendor Summit Welcome & Opening Keynote

4:30 - 5:30 pm

The Rise of the SaaS Channel
SaaS-oriented channel partners, including non-technology firms and digital marketing agencies, have upended the traditional channel. They generally don't fit the typical solution-provider mold, often selling and engaging differently with both vendors and customers. And since SaaS partners generally work on referrals, what they value in the form of compensation also differs from the traditional menu of volume discounts or sales spiffs. Join us to hear highlights from CompTIA's latest research on the SaaS channel. Who are they? Which SaaS/ISVs are they working with? Are they using distributor or SaaS app marketplaces? We'll also delve into business models, revenue opportunities, and challenges in starting a SaaS-based channel practice. Join a panel of industry experts who will debate the results of this study and what it truly means to the SaaS channel ecosystem.

6:00 - 7:30 pm

ChannelCon Welcome Reception in Technology Vendor Fair
Tuesday, August 1

8:00 - 9:00 am

ChannelCon Breakfast

9:00 - 10:30 am

CompTIA State of the Industry and ChannelCon Keynote
Making Ideas Happen
Great ideas only see the light of day when creative people and teams are able to get organized, harness the forces of community, and become better leaders of themselves and others. After years of research, Scott Belsky and his team at Behance have found a series of best practices common across some of the world's most productive creative people and teams. Scott is the author of the national bestselling book "Making Ideas Happen" (Penguin Books, April 2010) and leads Behance, the world's largest online platform of creative professionals. In 2012, Scott became Adobe's Vice President of Product/Community after Adobe's acquisition of Behance. Scott will share insights and practical tips that you can use to push bold creative projects to completion.

10:45 - 11:45 am

Sibling Rivalry: Channel Sales & Marketing for SaaS or Traditional Solutions...Can't We All Just Get Along?!?
As Vendors, we all know how important channel sales and marketing are though often times they are not in alignment. Add to that the changing landscape in the cloud. The transformation of the channel is disrupting our workflow and efficiencies so keeping these two vital departments in sync is a constant challenge. Hear channel luminaries go head to head on this topic.
You might even see some real sibling rivalry when Heather K. Margolis, CEO, and Ryan Morris, Channel Analyst of Channel Maven Consulting take the stage for fun and fast-paced banter. Get involved by sending in your questions beforehand to be answered live.

12:00 - 1:00 pm

ChannelCon One-on-One Executive Interview with Alyssa Fitzpatrick, GM, Worldwide SMB at Microsoft

After the Vendor Summit, join us Tuesday afternoon and all day Wednesday for more vendor education with CompTIA’s new Channel Account Management 201 training.

An effective channel account manager must evolve with the industry. This curriculum arms early- and mid-career channel managers with an advanced exploration of channel and partner dynamics to minimize direct and indirect conflict, mark off clear rules of engagement and protect deals. The modular approach of this program allows members to select and build the curriculum they need to develop skills necessary for their team’s success. Attend any four CAM 201 sessions and receive your CompTIA Executive Certificate in CAM 201. Click here to see all vendor education at ChannelCon by day.