Business Strategies

  • ChannelTrends: Five Tips for Finding and Keeping New Talent

    by Brian Sherman  | February 23, 2017
    The IT talent shortage is hitting some providers hard. That’s why a proactive HR strategy is essential, and should start way before the next hire is needed. What can IT services companies do to improve their odds of attracting the right talent at the right price?
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  • ChannelTrends: Time to Put on Your Cloud Management Hat

    by Brian Sherman  | February 16, 2017
    IT services providers often work with cloud suppliers to customize their clients' implementations, sort through programs and resolve issues. That support role is invaluable to small and mid-sized businesses as channel firms are perfectly positioned to act as the liaisons between their customers, end users and their vendors. So why not leverage that expertise to strengthen customer relationships?
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  • ChannelTrends: Getting More ROI Out of Industry Events

    by Brian Sherman  | February 08, 2017
    Attendance at conferences and other events, like any work activity outside the office, should be considered an investment. Time is money and, whether you’re the company owner or an employee, going to an industry event or professional training session should result in some type of benefit to your business. While it’s not easy (or even possible, in some cases) to accurately calculate an ROI, a simple check list of objectives for each trip can help travelers qualify the level of their success.
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  • ChannelTrends: Innovative Ways to Fund Your IT Services Expansion Plans

    by Brian Sherman  | February 03, 2017
    There are several alternate options available to those looking for ways to fund large projects and IT services expansion plans. From alternate “money” channels that didn’t exist a decade ago, to ideas that boost cash flow, there are new ways for channel firms to better leverage traditional bank lending systems (or eliminate the need for them all together).
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  • ChannelTrends: The Three Biggest Threats to the IT Channel Business Model

    by Brian Sherman  | January 19, 2017
    Experts have been predicting the demise of the IT channel for more than a decade, and dozens of others have added to that narrative over the years. The problem with that premise is that the reseller/support segment of the industry has continued to strengthen and morph itself to overcome every challenge that comes its way so far. But there are some significant concerns that could threaten the channel business model as we know it.
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  • ChannelTrends: Fantastic Solutions and Where to Find Them

    by Brian Sherman  | January 05, 2017
    Do you have a good understanding of what each of your customer’s employees do with their individual devices and applications? What solutions could boost their productivity or make their work more enjoyable? Successful IT services firms know the answers to those questions — or at least how to find them. Fantastic solutions begin (and end) with the end users.
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  • ChannelTrends: Is Cloud a Vertical Play?

    by Brian Sherman  | December 07, 2016
    Attendance at a conference won’t build you a new vertical. But it will help providers understand how crucial the cloud is in that process. Or should I say it makes the move to verticalization much easier for many IT services firms, lowering the cost of entry and increasing their solution options. That also reduces the associated risks and gives them a platform to use with similar customers.
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  • ChannelTrends: The Art of Reinvention

    by Brian Sherman  | December 02, 2016
    Change is a necessary component of every business, especially for those in the IT industry. Innovation and complexity require continual transformation today. Those who don’t keep pace may quickly find themselves behind the competition. They may also end up losing that “trusted advisor” and “chief innovation officer” status their customers have anointed them with. So how can IT services providers boost their capabilities and reinvent their businesses for the future?
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  • ChannelTrends: It’s Not Easy to Build (and Keep) a Great Business Reputation

    by Brian Sherman  | November 22, 2016
    How important is your company's reputation? A brand with broad customer support is a real differentiator when competing for new business, while a less than stellar record of achievement puts them at a significant disadvantage. Do you understand what it takes to control the narrative when something threatens your message or brand?
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  • ChannelTrends: Let’s Get Physical

    by Brian Sherman  | November 11, 2016
    What many providers fail to remember is that their customers’ protection concerns often go beyond the network. Ensuring a safe and secure workplace is just as important of a responsibility, and not something they would just hand off to anyone. They look to those they not only trust, but who have the necessary skills to support their physical security systems and strategies. The question many in the channel continue to ask is if these technologies present a viable opportunity for their business. In many cases, the answer is a resounding "YES."
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