This article is part of an IT Career News series called Your Next Move. These articles take an inside look at the roles related to CompTIA certifications. Each article will include the responsibilities, qualifications, related job titles and salary range for the role. As you consider the next move in your IT career, check back with CompTIA to learn more about your job prospects and how to get there.
Data is all around us, and organizations need analysts who can interpret that data to help them make decisions. In marketing, this data includes metrics such as website visitors, leads generated, cost per click, and more. Whether you’re currently on a marketing team, on a data team, or simply intrigued by trends and results, a role in data analytics could be the right fit for you. If you enjoy working with numbers and using data to inform decisions about customer acquisition, engagement, and conversion, marketing analyst could be your next move.
What is a marketing analyst?
Marketing analysts research and accumulate data to help an organization market its products or services in the following ways:
- Observe and predict future trends in marketing and sales
- Analyze data using statistical software
- Assemble reports and present the results to clients and management
- Gather overall data on consumers, competitors, and market conditions
- Evaluate different methods for data collection
- Assess the effectiveness of marketing strategies
Marketing analysts work for many different types of organizations and industries. For example, the largest employers were of management, scientific and technical consulting services. Other employers work in finance and insurance, or wholesale trade.
By using statistical techniques and software, marketing analysts help their organizations interpret data based on consumer demographics, needs, preferences, and buying habits to further predict future trends and determine a company’s position in a marketplace.
How to become a marketing analyst
Most companies hiring a marketing analyst are looking for someone with a bachelor’s degree in market research or a related business, communications, or social science field. Many marketing analysts also have a previous background in business administration or social science.
Some positions may require a master’s degree. It is also important to note that it is essential to have strong math and analytical skills.
Certifications like CompTIA Data+ can help anyone wanting to gain the skills to becoming a marketing analyst. It covers the knowledge and skills required to transform business requirements in support of data-driven decisions.
CompTIA Data+ focuses on the following skills:
- Mining data
- Manipulating data
- Visualizing and reporting data
- Applying basic statistical methods
- Analyzing complex datasets while adhering to governance and quality standards throughout the entire data life cycle
In addition to certifications, CompTIA offers a full suite of training products to help you learn the technical and professional skills necessary to become a marketing analyst. Data analytics training based on CompTIA Data+ is also available now.
Check out the CompTIA Career Roadmap to see what other certifications can help you land a position as a marketing analyst.
Training offerings
- CertMaster Perform: Multi-faceted instruction and skill-building through a robust series of labs.
- CertMaster Learn: Learn at your pace with interactive lessons and videos.
- CertMaster Labs: Get hands-on practice using real software applications.
- CertMaster Practice: Test your knowledge and find out if you’re ready for the exam.
The details
Marketing analyst salary range
The median annual salary for a marketing analyst is $74,680 as of May 2023 (U.S. Bureau of Labor Statistics (BLS)).
Marketing analyst job outlook
From 2023 to 2033, the BLS projects an increase of 8% for marketing analysts, with 74,900 net new jobs expected during that 10-year period.
Job titles related to marketing analyst
- Data analyst
- Business intelligence analyst
- Operations analyst
- Clinical analyst
- Reporting analyst
+ means more
Do you need to improve your data skills? At CompTIA, + means careers. CompTIA certifications are well known for providing the credentials you need to show future employers you have the skills to develop and promote data-driven business decision-making.
Here are 5 ways that + means IT careers:
1. Choose a certification
Not sure which certification is right for you? CompTIA offers certifications across technical areas and at various levels of expertise. The CompTIA Career Pathway can help you pick a certification based on your experience and career goals.
2. Study for your CompTIA certification exam
CompTIA has multiple options to help you study for your CompTIA certification exam. Whether it’s eLearning or study guides, we have what you need to prepare. Read more about how to study for CompTIA Data+.
3. Save money on CompTIA certifications
Getting a CompTIA certification is an investment in your career, but getting a discount can help. There are a number of ways you can save money on your CompTIA purchases.
4. Take your CompTIA certification exam
Scheduling your exam is the easy part. CompTIA exams are offered at testing centers around the world as well as through online testing, which is available 24/7, so you can either take your test in person or from the comfort of your home or office.
5. Land your next job
Once you earn your certification, CompTIA can provide valuable assistance in finding your dream job. CompTIA certifications hold immense value in the IT industry. They are highly sought-after by recruiters, as they are an excellent way to showcase your competence and expertise in various tech disciplines and can make you stand out in the job market.
Need more job inspiration? Check out CompTIA’s Tech Job Report. Learn more about the latest data and trends in tech hiring and the implications for employers and the U.S. workforce with new episodes each month.