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4 Ways Data Management Can Drive Big Business

July 15, 2025

Data management is quickly becoming the currency of digital business. For today’s organizations, understanding and leveraging data analytics and business data is more crucial than ever. Much like the old story of the young fish asking, "What’s water?" many companies don’t realize how saturated their operations are with valuable data. However, as more organizations take a strategic approach to technology, data management and analytics are rising to the top of the business agenda for growth, security, and competitive advantage.

In these early days of treating data management as a vital business discipline, CompTIA research examines the state of data practices. Here are four actionable ways companies can use these insights to boost success and unlock new opportunities, with CompTIA's trusted support.

Build a robust data management practice

Unlike established fields like cybersecurity, most businesses haven’t yet developed a comprehensive data management strategy. While some large organizations appoint chief data officers, there’s much less history and structure compared to roles focused on security or IT system administration.

Key stats:

  • Only 25% of organizations say they are where they want to be with data capabilities.

  • Many businesses are actively seeking to close these gaps.

How CompTIA helps:

CompTIA provides industry-leading certifications and training that help organizations develop essential data management skills. With resources designed for IT professionals at all levels, CompTIA’s programs—including Data+, Security+, and CySA+—enable your business to upskill staff and build a solid data management foundation.

Embrace third-party data services

Skills shortages remain a major challenge in data management, just as they are in cybersecurity. Needs range from data storage and analytics to audits and compliance, and many businesses cannot address these requirements on their own.

Key stats:

  • Only 27% of companies currently use third-party data services.

  • 65% of non-users are considering external help in the next 12 months.

How CompTIA helps:

CompTIA offers a wide range of programs and resources, guided by industry experts and thought leaders in IT and data management. Whether your organization needs to strengthen in-house capabilities or develop ongoing data management strategies, CompTIA’s comprehensive training, certifications, and expert support provide the knowledge and skills you need to stay ahead in a rapidly evolving technology landscape.

Tackle core data challenges head-on

Building an effective data management roadmap means addressing multiple categories of challenges, including:

  • Technical: Speeding up data analytics, integrating information across the company, and maintaining data security standards.

  • Workflow: Automating business data processes, staying current with cybersecurity regulations (such as DoD 8140), and maintaining compliance.

  • Personnel: Closing skill gaps with certifications and ongoing training in data management and cybersecurity.

How CompTIA helps:

CompTIA equips businesses with up-to-date research, best practices, and training resources. From compliance guidance to hands-on learning in data analytics and information security, CompTIA empowers organizations to confidently tackle the most pressing data challenges.

Explore blockchain and emerging technologies

While the hype around blockchain has leveled off, digital ledger technology (DLT) still offers robust potential for business applications such as digital identity and smart contracts. These technologies can revolutionize how organizations manage and secure critical data.

How CompTIA helps:

CompTIA monitors emerging trends like blockchain and provides insights, training modules, and professional development resources that help your organization evaluate and implement new technologies safely and efficiently.

What is data management

Data management refers to the processes of collecting, organizing, protecting, and using business data to enable strategic decision-making, support data security, and ensure compliance. For organizations, effective data management provides the foundation for advanced analytics, regulatory adherence, and efficient business operations. CompTIA offers certifications, research, and resources to help every organization master these skills.

Conclusion 

As data continues to shape the future of business technology, organizations that invest in sound data management practices and analytics expertise are best positioned for growth. CompTIA is here to help, offering world-class certifications, training, and  opportunities at every stage of your data management journey.

Read CompTIA's "Trends in Data Management" report to learn more about the market overview, challenges, skills, and more.