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AI for Marketing Essentials

CompTIA AI for Marketing Essentials gives you hands-on practice using generative AI tools to accelerate real marketing work. You’ll learn how to research audiences, plan campaigns, generate written and visual content, optimize SEO, personalize customer experiences, and automate workflows. Strengthen your marketing impact through scenario-based training and earn a CompTIA CompCert to validate your skills and demonstrate your expertise.

Essentials AI for Marketing CompCert

Building your foundational knowledge

  • AI-driven Market & Audience Research: Use AI to synthesize competitor, customer, and industry data; refine segments, ICPs and buyer insights; and uncover keyword and topic opportunities for stronger marketing strategies.

  • AI-assisted Content Strategy & Planning: Brainstorm and evaluate campaign concepts, topics, and formats; identify whitespace and competitor gaps; and use AI to develop content calendars, value propositions, and channel recommendations.

  • Generative AI Written Content Production: Draft, refine, translate, and localize marketing copy using AI writers. Repurpose existing content for SEO, brand voice, or new formats efficiently with AI support.

  • Generative AI Visual & Multimedia Production: Create or edit images, graphics, videos, and other multimedia assets using text-to-image and AI media tools to accelerate creative production across channels.

  • AI-driven Personalization & Experience Optimization: Use AI insights to develop segment-specific messages and recommendations and support manual personalization planning for improved audience engagement.

  • AI-enabled Campaign Automation & Management: Design multi-step campaign workflows with AI guidance to streamline execution and improve channel consistency.

  • AI-powered Analytics & Reporting: Transform raw marketing data into insights, visualizations, and executive summaries using AI to enhance reporting and decision-making.

  • AI-driven SEO Research & Optimization: Generate keyword strategies, metadata, and SEO content at scale using AI to strengthen organic visibility and search performance.

  • AI-assisted Social Content & Engagement: Create, optimize, and repurpose social posts, captions, hashtags, and influencer outreach materials using AI for channel-specific impact.

  • Prompt Engineering & Ethical AI Use: Design effective prompts to control output quality, creativity and voice, and implement governance practices such as sourcing, fact-checking and privacy safeguards for brand-safe AI use.

Course details

  • Duration: 6–8 hours

  • Focus areas: AI-driven research, content strategy, content production, multimedia creation, personalization, campaign automation, analytics, SEO, social engagement, ethical AI use.

  • Skill-building resources: Interactive multimedia instruction, hands-on projects, scenario-based activities, personalized learning plan through CertMaster Learn.

  • Recommended experience: Ideal for marketers at any level. No prior AI experience required.

  • CompCert assessment: Included; validates your ability to apply AI effectively to marketing work.

  • Outcome: Proven ability to use AI across core marketing tasks and demonstrate competency to employers or clients.

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