Templates

Value Proposition and Key Differentiator Guide

Do you struggle with a clear, concise message that demonstrates your value proposition? When you are developing marketing strategies or even your company website, do you grasp at intangibles to describe why prospects and clients should choose you? Without a strong message it makes attracting new clients difficult. A marketing campaign without a clear theme to guide the strategy, will yield fewer results.

Download this quick guide to help you drill down to the core of what makes your clients stay clients.

A strong value proposition has four key components.

  • The Grabber
  • The Pain Restated
  • Your Difference
  • Why it Matters to a Client

This guide will walk you through the steps you need to take to develop your value proposition and key differentiators.

The content you requested is available to CompTIA Registered Users and CompTIA Premier Members.

If you are a Registered User or a Premier Member, please sign in:

Register now. It’s free!

Registration will provide you with a customized experience and give you instant access to hundreds of CompTIA research reports, guides and tools. Anyone can create an account.

Learn more about registration

Registered User Signup

Contact Info:
 









Registered Users will receive periodic information from CompTIA about relevant IT resources and insights.