Businesses, too, have embraced the social networking concept to connect with customers, promote products and receive feedback. For businesses, social networking gives an immediacy lacking in other media, allowing them to receive feedback in minutes rather than hours or weeks. Gathering customer feedback is essential for businesses, whether they be business-to-business (B2B) enterprises or business-to-consumer (B2C) entities. But using social media isn’t for the faint of heart. You’ve got to be willing to receive the negative comments along with the positive ones. By turning critical comments into opportunities to learn and reshape your strategy, a savvy business can reap the rewards. Take advantage of this business resource and learn how to run a social marketing campaign, shape your messaging and handle negative responses.
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