Articles

The Prospecting Dilemma

The Prospecting Dilemma is a one-page article that will give you the tools to turn an old fashioned “cold call” into a successful and meaningful conversation. Gone are the days of calling a potential client and trying to sell your product or service. Showing that you’ve researched your client’s business and discussing your background is a good start, but it is still not enough. You need to convince each prospect that your product or service will make a big impact on their business.

This article is great for anyone in sales; whether you are a novice or an experienced sales person. It offers four critical tips in building a successful relationship with new prospects. The four points focus on getting the client to want to talk to you now and in the future, whether it be in 3, 6, or 9 months. You need to build their trust and establish your credibility by encouraging them to examine their current situation and make them aware of their possibilities and potential.

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