CompTIA’s Social Business: Trends and Opportunities study examines adoption and usage of social tools, breaking them into two large categories. The first is social media, meaning public sites such as Facebook, Twitter and LinkedIn. This is where most companies have started adoption. The second category is social enterprise tools, meaning internal tools such as Chatter, Yammer or IBM Connections. The goal of these tools is to bring social behavior inside the enterprise and incorporate social data into other business tools or processes.
CompTIA’s IT research studies provide timely, relevant data and assessments that can be immediately incorporated into your business and marketing plans, education and sales strategies. Our research studies typically include the dual perspective of end-users and the IT channel and adhere to rigorous research and ethical standards.
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