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Moving Into Vertical Markets

If you are considering a focus on a vertical or niche market, you are not alone. There are plenty of benefits to taking this route, including higher revenues, better margins, lower cost of sales, increased velocity of order flow, and bigger average order size. Once you have selected your target vertical you should create a positioning statement determining what they offer you and what you can bring to them. This business resource offers nine steps you can use to learn more about vertical markets and how to move into them.

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