Marketing for Managed Services Providers – A Brief Primer developed by Frank Ballatore, President of The New England Computer Group and Managed Services community executive council member.
Ballatore delivers a concise primer on traditional marketing and new methods. By combining both methods you can have better results. The new methods will help establish yourself as an expert and drive inbound requests for your services.
Key take aways:
- Be consistent
- Make the TIME
- Inbound vs. Outbound
- Allocate budget to Marketing - 5 – 8% of Gross revenue
- Monitor metrics – focus budget on more successful marketing
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