Convincing prospects that they will realize a positive ROI is the biggest sales obstacle that MSPs face, according to past CompTIA research. To address this issue, CompTIA conducted customer research to help MSPs quantify the value of key managed service benefits. Making the Case for Managed Services: The Business Impact of IT Problems at SMBs focuses on better understanding the frequency and costliness of problems such as spyware, viruses, and server and network downtime. Results provide extensive data on the total business costs of common IT problems at SMBs, and the potential for managed services to reduce those costs.
CompTIA’s IT research studies provide timely, relevant data and assessments that can be immediately incorporated into your business and marketing plans, education and sales strategies. Our research studies typically include the dual perspective of end-users and the IT channel and adhere to rigorous research and ethical standards.
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