Law firms, accounting firms and marketing/PR firms are information-intense businesses that rely heavily on technology. This research seeks to quantify how these firms use, manage and procure technology. The report is designed to help IT solution providers better understand the nuances and approaches to serving these markets.
The markets’ distinct compositions, comprised prominently of small businesses with a diversity of unique needs, can make this segment difficult to navigate. This research offers a way to ease that navigation, providing insight into budget constraints and purchase habits, operational concerns and IT staffing priorities, as well as a review of the general outlook on IT infrastructure.
The study is the result of an online survey administered to a total of 600 legal, accounting, marketing and PR professionals during September 2015. Participants were screened to ensure they have some influence or are involved in some capacity in the management, deployment or influencing of technology decisions.
After an initial market overview, the study is broken down into three sections.
- Managing the Technology Function
- Cloud and Security Deep Dive
- Converging Channels
CompTIA’s IT research studies provide timely, relevant data and assessments that can be immediately incorporated into your business and marketing plans, education and sales strategies. Our research studies typically include the dual perspective of end-users and the IT channel and adhere to rigorous research and ethical standards.
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