Research

IT Opportunities in the Education Market

This four-part series provides insights into the education market’s use, consumption and purchase plans for technology, with the goal of outlining the tech industry opportunity from the perspective of actual educators. IT Opportunities in the Education Market is based on an online survey of 500 U.S. educators and administrators conducted in May 2011.

The study finds that the number one catalyst behind technology purchases by colleges, schools and universities is the desire to improve the overall educational experience for students. Among technologies specific to the education market, classroom management software has captured the attention of teachers, with nearly 70 percent of teachers surveyed reporting they’re currently using this type of technology or plan to do so within the next year. Find out where the opportunities lie in this growing market by reading this study.

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