This first edition of the CompTIA Marketing Toolkit for International CompTIA Reseller members is designed to give you the most effective and up-to-date tools to build the high profile your reseller firm needs. Achieving your business goals means working effectively with the media to get your message known. This Reseller Marketing Toolkit focuses on creating publicity via a marketing communications campaign. This guide has the information you need so that you can create publicity messages and secure their placement in various media outlets. The enclosed guidelines explain the policies and needs of the media, how to approach the media for message placement and even evaluating your campaign. Written samples of easily personalized news releases, pitch letters and newsletter articles are included.
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