Research

Digital Privacy Looms As Critical Internet Issue

As Internet users share more information via online profiles, preferences and purchases, companies must understand the importance of digital privacy online.

People are sharing more information than ever via the Internet and more companies are finding ways of utilizing and monetizing user information and behavior. As this practice becomes more common, the issue of digital privacy becomes critically important. We conducted a survey with a subset of our Subject Matter Experts on digital privacy in an effort to shed some light on how companies should approach this crucial but delicate aspect of online business.

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