Video has always been adept at capturing attention. Now, digital signage is as capable of capturing and holding the attention of onlookers as video, because digital signage has incorporated the technology of video.
In this Quick Start Guide from CompTIA, you’ll learn the many ways you can put video technology to work promoting your business. You’ve seen how effective display advertising can be on Web pages. Imagine how effective it can be in the outdoors, in shopping malls, and alongside public sidewalks. On the back end, the technology should look familiar to anyone who’s ever hosted a Web site: servers, content distribution networks, even content management systems.
Learn what steps your marketing team should take in devising a digital signage campaign for the outside world. Figure out how to ascertain the marketing and technology partners you’ll need for an effective campaign. Prepare your sales team to respond to your digital signage campaign. Download this Quick Start Guide and envision how you want to be seen.
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