Understanding the mindset of the customer is a crucial ingredient in any successful managed services practice. Why does an end user consider managed services for their IT, how do they vet providers, what do they look for in a service level agreement? Such knowledge informs all areas of an MSP business, from sales and marketing to engagement and retention strategies. CompTIA’s 3rd Annual Trends in Managed Services study has captured critical end user information about managed services usage patterns, preferences and general attitudes that should help guide MSPs toward maximum growth and profitability.
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