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CompTIA Business Applications Advisory Council Publishes Cloud Applications Playbook for SaaS and Solutions Vendors

Aug 19, 2021

DOWNERS GROVE, Ill. CompTIA, the nonprofit association for the global technology industry and workforce, announced today the publication of a new Cloud Applications Playbook, a resource designed to help SaaS vendors and solution providers be more successful in the cloud — and with each other.

The playbook was produced by CompTIA’s Business Applications Advisory Council, a group of thought leaders and subject matter experts representing cloud software platforms and applications. Members of the council provide valuable insights that help develop resources and tools for the Software as a Service (SaaS) industry.

“A lot of SaaS vendors only understand certain aspects of the channel,” said Angus Robertson, CMO at Chief Outsiders and co-chair of the council.  “Without a holistic view and a real understanding of that business model, it can be hard. It’s important for SaaS vendors to know the channel.”

The Cloud Applications Playbook provides a comprehensive overview of the industry. SaaS vendors can use the playbook to determine their IT channel readiness and which IT channels to use. IT solution providers can use the playbook to determine their readiness to go-to-market with a new cloud application.

Created for senior executives and heads of product or sales within an organization, the Cloud Applications Playbook can also benefit anyone facing partners or customers, according to Jacqui Murphy, CMO at Auvik Networks and member of the Business Applications Advisory Council.

“We’ve included information for both groups to highlight the mutually beneficial opportunity and address some of the gaps that still exist in bringing SaaS applications to market via the IT channel,” said Murphy. “Some IT solution providers are struggling to figure out how to incorporate this potentially lucrative revenue stream into their businesses. We’ve attempted to highlight the opportunity and provide some guidance to IT solution providers who are considering adding one or a number of SaaS applications to their suite of services.”

To download the Cloud Applications Playbook and for more information about the Business Applications Council, visit

About CompTIA
The Computing Technology Industry Association (CompTIA) is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy. Through education, training, certifications, advocacy, philanthropy, and market research, CompTIA is the hub for advancing the tech industry and its workforce. Visit