January 24, 2018 12:00 PM
Date: Wednesday, January 24, 2018
Time: 12:00 - 1:30pm
About the Event: In this session, Harry Brelsford, the CEO of SMB Nation, will walk you through the five steps of implementing digital marketing and analytics as a way to convert leads to closed sales. From using webinar analytics as a form of predictive/behavioral lead scoring to A/B testing via email campaigns to using HootSuite analytics for social media measurements, he'll explore how best to use specific tools that you likely already own or subscribe to and the most cost-effective methods you can implement immediately. As a bonus, you'll also discover the dirty little secret about the effectiveness of social media in B2B.