Ginger has served the technology industry for the past 12 years helping solution providers, manufacturers, vendors and professional associations grow their market awareness, drive demand for their product/services and create satisfied paying customers for life.
Working with VARs and vendors, Ginger has helped clients all over the world build revenue generating programs that combine messaging, packaging, lead-gen and online marketing into winning hybrid strategies that shorten sales cycles and dramatically increasing marketing response rates.
As a member of the 4-Profit team, Ginger Clay is the spunk and drive behind 4-Profit’s marketing strategy designed to help Solution Providers transition from little to no-marketing to focused outsourced marketing strategy that positions the client uniquely in their market space, driving demand, and maximizing sales effectiveness without having to hire expensive marketing talent.
As a marketing strategist, Ginger offers Marketing Success Trak: Easy-to-follow Traks that guide the solution provider through the marketing challenges unique to their organization. Each Trak guides users through the branding, positioning, and packaging of their product/services with step-by-step lead generation plans that feed the sales pipeline and reduces the time-to-close ratio. The Marketing Success Traks continue to nurture the client relationship with creative on-boarding and strategic customer communication plans that increase up-sell and cross-sell opportunities.
Prior to working with vendors and solution providers, Ginger played a key role in finding and fostering international revenue opportunities for the City of Seattle. She used her marketing talents to promote, market and cultivate demand in international markets for business opportunities in Seattle.
Ginger earned a bachelor’s degree from the University of Maryland in Japan and speaks a smattering of languages. She is a member of the CompTIA Advancing Women in IT, and a regular speaker at ASCII. She blogs for several industry publications, and is passionate about new industry innovation.