CompTIA Events

As the technology industry evolves and innovates—and it always is—it’s critical to stay on top of what’s going on. CompTIA events foster the collaboration, learning opportunities and resources necessary to absorb, analyze and capitalize on trends and plan effectively for the future. We bring the tech community together through our executive forums, regional events, virtual meetings and more—giving everyone the opportunity to contribute their own ideas and visions for the industry.

CompTIA Live Streaming Events

CompTIA frequently shares updates and new content on Facebook Live. Follow CompTIA’s Facebook page for more about upcoming sessions.

January 2021 CompTIA CAM Training 101

Online

CompTIA Corporate Vendor Members: Earn your Executive Certificate in Channel Management Training with this 5-module online course.  Join us January 18-22 for one-hour sessions. Module descriptions are listed below:

CAM 101 Objectives (each module is 1 hour)

January 18, 2021 9:00am CT/3:00pm GMT - Module 1: Know your game and the goal/Trends in Emerging Technology and Customer Experience

At the end of this module, participants will be able to:

  • Describe the skills necessary for a high-performing channel account manager
  • Identify the IT channel terms participants are most/least proficient in
  • Define the skills, relationships and environments that lead to successful outcomes
  • Evaluate current competency and skills through a self-assessment
  • Assess the top emerging technologies affecting the channel right now
  • Determine why trends in emerging technologies and customer experience matter
  • Evaluate the current buyer’s journey
  • Describe trends in partner communication
  • Identify the metrics necessary for evaluating customer satisfaction


January 19, 2021 9:00am CT/3:00pm GMT Module 2:
Partner alignment and prioritization

At the end of this module, participants will be able to:

  • Identify partner priorities through discovery questions
  • Align company priorities with partner priorities
  • Determine the best approach for dealing with channel conflict
  • Compare and contrast the priorities of various decision-makers in a partner organization
  • Assess capacity planning


January 20, 2021 9:00am CT/3:00pm GMT Module 3: Understanding and Managing Multiple Channel Partner Models

At the end of this module, participants will be able to:

  • Compare and contrast what partners do and how they make money
  • Assess the structural components of partner types and models
  • Determine how to get the information you need to build your partner profile
  • Measure partner performance through key metrics.
  • Identify best practices for engaging and managing partners


January 21, 2021 9:00am CT/3:00pm GMT Module 4: Accelerating Partner Productivity

At the end of this module, participants will be able to:

  • Assess partner potential and revenue
  • Describe the activities necessary to accelerate partner productivity
  • Evaluate the framework of ramp phases and the partner lifecycle
  • Create their own ramp plans
  • Determine best practices for keeping ramp plans on track


January 22, 2021 9:00am CT/3:00pm GMT Module 5: Marketing Through and with Channel Partners

At the end of this module, participants will be able to:

  • Build a repeatable marketing system for partners
  • Describe the role a CAM has in Marketing
  • Create best practices for building a partner marketing machine
  • Calculate the value of partner marketing programs
  • Develop performance strategies on limited budgets


Coursework Takeaways: Participant Guide, IT Channel Glossary, 30-60-90 day ramp plan template

January 2021 CompTIA CAM Training 101

CompTIA Corporate Vendor Members: Earn your Executive Certificate in Channel Management Training with this 5-module online course.  Join us January 18-22 for one-hour sessions. Module descriptions are listed below:

CAM 101 Objectives (each module is 1 hour)

January 18, 2021 9:00am CT/3:00pm GMT - Module 1: Know your game and the goal/Trends in Emerging Technology and Customer Experience

At the end of this module, participants will be able to:

  • Describe the skills necessary for a high-performing channel account manager
  • Identify the IT channel terms participants are most/least proficient in
  • Define the skills, relationships and environments that lead to successful outcomes
  • Evaluate current competency and skills through a self-assessment
  • Assess the top emerging technologies affecting the channel right now
  • Determine why trends in emerging technologies and customer experience matter
  • Evaluate the current buyer’s journey
  • Describe trends in partner communication
  • Identify the metrics necessary for evaluating customer satisfaction


January 19, 2021 9:00am CT/3:00pm GMT Module 2:
Partner alignment and prioritization

At the end of this module, participants will be able to:

  • Identify partner priorities through discovery questions
  • Align company priorities with partner priorities
  • Determine the best approach for dealing with channel conflict
  • Compare and contrast the priorities of various decision-makers in a partner organization
  • Assess capacity planning


January 20, 2021 9:00am CT/3:00pm GMT Module 3: Understanding and Managing Multiple Channel Partner Models

At the end of this module, participants will be able to:

  • Compare and contrast what partners do and how they make money
  • Assess the structural components of partner types and models
  • Determine how to get the information you need to build your partner profile
  • Measure partner performance through key metrics.
  • Identify best practices for engaging and managing partners


January 21, 2021 9:00am CT/3:00pm GMT Module 4: Accelerating Partner Productivity

At the end of this module, participants will be able to:

  • Assess partner potential and revenue
  • Describe the activities necessary to accelerate partner productivity
  • Evaluate the framework of ramp phases and the partner lifecycle
  • Create their own ramp plans
  • Determine best practices for keeping ramp plans on track


January 22, 2021 9:00am CT/3:00pm GMT Module 5: Marketing Through and with Channel Partners

At the end of this module, participants will be able to:

  • Build a repeatable marketing system for partners
  • Describe the role a CAM has in Marketing
  • Create best practices for building a partner marketing machine
  • Calculate the value of partner marketing programs
  • Develop performance strategies on limited budgets


Coursework Takeaways: Participant Guide, IT Channel Glossary, 30-60-90 day ramp plan template

Register Now

January 2021 CompTIA CAM Training 101

CompTIA Corporate Vendor Members: Earn your Executive Certificate in Channel Management Training with this 5-module online course.  Join us January 18-22 for one-hour sessions. Module descriptions are listed below:

CAM 101 Objectives (each module is 1 hour)

January 18, 2021 9:00am CT/3:00pm GMT - Module 1: Know your game and the goal/Trends in Emerging Technology and Customer Experience

At the end of this module, participants will be able to:

  • Describe the skills necessary for a high-performing channel account manager
  • Identify the IT channel terms participants are most/least proficient in
  • Define the skills, relationships and environments that lead to successful outcomes
  • Evaluate current competency and skills through a self-assessment
  • Assess the top emerging technologies affecting the channel right now
  • Determine why trends in emerging technologies and customer experience matter
  • Evaluate the current buyer’s journey
  • Describe trends in partner communication
  • Identify the metrics necessary for evaluating customer satisfaction


January 19, 2021 9:00am CT/3:00pm GMT Module 2:
Partner alignment and prioritization

At the end of this module, participants will be able to:

  • Identify partner priorities through discovery questions
  • Align company priorities with partner priorities
  • Determine the best approach for dealing with channel conflict
  • Compare and contrast the priorities of various decision-makers in a partner organization
  • Assess capacity planning


January 20, 2021 9:00am CT/3:00pm GMT Module 3: Understanding and Managing Multiple Channel Partner Models

At the end of this module, participants will be able to:

  • Compare and contrast what partners do and how they make money
  • Assess the structural components of partner types and models
  • Determine how to get the information you need to build your partner profile
  • Measure partner performance through key metrics.
  • Identify best practices for engaging and managing partners


January 21, 2021 9:00am CT/3:00pm GMT Module 4: Accelerating Partner Productivity

At the end of this module, participants will be able to:

  • Assess partner potential and revenue
  • Describe the activities necessary to accelerate partner productivity
  • Evaluate the framework of ramp phases and the partner lifecycle
  • Create their own ramp plans
  • Determine best practices for keeping ramp plans on track


January 22, 2021 9:00am CT/3:00pm GMT Module 5: Marketing Through and with Channel Partners

At the end of this module, participants will be able to:

  • Build a repeatable marketing system for partners
  • Describe the role a CAM has in Marketing
  • Create best practices for building a partner marketing machine
  • Calculate the value of partner marketing programs
  • Develop performance strategies on limited budgets


Coursework Takeaways: Participant Guide, IT Channel Glossary, 30-60-90 day ramp plan template

Register Now

January 2021 CompTIA CAM Training 101

CompTIA Corporate Vendor Members: Earn your Executive Certificate in Channel Management Training with this 5-module online course.  Join us January 18-22 for one-hour sessions. Module descriptions are listed below:

CAM 101 Objectives (each module is 1 hour)

January 18, 2021 9:00am CT/3:00pm GMT - Module 1: Know your game and the goal/Trends in Emerging Technology and Customer Experience

At the end of this module, participants will be able to:

  • Describe the skills necessary for a high-performing channel account manager
  • Identify the IT channel terms participants are most/least proficient in
  • Define the skills, relationships and environments that lead to successful outcomes
  • Evaluate current competency and skills through a self-assessment
  • Assess the top emerging technologies affecting the channel right now
  • Determine why trends in emerging technologies and customer experience matter
  • Evaluate the current buyer’s journey
  • Describe trends in partner communication
  • Identify the metrics necessary for evaluating customer satisfaction


January 19, 2021 9:00am CT/3:00pm GMT Module 2:
Partner alignment and prioritization

At the end of this module, participants will be able to:

  • Identify partner priorities through discovery questions
  • Align company priorities with partner priorities
  • Determine the best approach for dealing with channel conflict
  • Compare and contrast the priorities of various decision-makers in a partner organization
  • Assess capacity planning


January 20, 2021 9:00am CT/3:00pm GMT Module 3: Understanding and Managing Multiple Channel Partner Models

At the end of this module, participants will be able to:

  • Compare and contrast what partners do and how they make money
  • Assess the structural components of partner types and models
  • Determine how to get the information you need to build your partner profile
  • Measure partner performance through key metrics.
  • Identify best practices for engaging and managing partners


January 21, 2021 9:00am CT/3:00pm GMT Module 4: Accelerating Partner Productivity

At the end of this module, participants will be able to:

  • Assess partner potential and revenue
  • Describe the activities necessary to accelerate partner productivity
  • Evaluate the framework of ramp phases and the partner lifecycle
  • Create their own ramp plans
  • Determine best practices for keeping ramp plans on track


January 22, 2021 9:00am CT/3:00pm GMT Module 5: Marketing Through and with Channel Partners

At the end of this module, participants will be able to:

  • Build a repeatable marketing system for partners
  • Describe the role a CAM has in Marketing
  • Create best practices for building a partner marketing machine
  • Calculate the value of partner marketing programs
  • Develop performance strategies on limited budgets


Coursework Takeaways: Participant Guide, IT Channel Glossary, 30-60-90 day ramp plan template

Register Now