CompTIA Marketing Toolkit

Toolkit - Premier ContentPublished : July 25, 2017


toolkitToday’s customer is intelligent, resourceful, and well-informed. Reaching this customer effectively requires a strategy that focuses on building customer value. This Marketing Tool Kit from CompTIA leads you through an eight-stage strategic process for building a comprehensive marketing plan for reaching today’s customer, guiding your business solutions through their entire life cycles, conscientiously but with agility.

This Tool Kit offers information-packed guides to help you understand the right objectives for each stage of your solution’s development, plus matrix templates to help you assess market opportunities and competitive advantages. Learn the four key components of every great value proposition, and discover how you can tailor your marketing plan to better distinguish your brand. Widen the scope of your target market, while giving priority to its “sweet spots” and the “sweeter spots.”

Learn the best practices of CMOs who have successfully produced marketing campaigns online, and how they optimize their content for search engines. Choose the right objectives for your campaign’s strategy. Download CompTIA’s Marketing Tool Kit now, and map out your journey from a fuzzy concept to a cohesive strategy.


The content you requested is available to CompTIA corporate members. If you have an account sign in here.


Join CompTIA

Corporate membership is the hub for all businesses driving the innovation and adoption of technology business solutions—with access to everything CompTIA has to offer. Connect with industry peers and thought leaders to build lasting relationships that accelerate your success. Attend virtual and in-person industry events to stay on top of the latest tech trends. Extend your reach to law and policy makers through CompTIA’s advocacy efforts. Leverage exclusive resources and tools that keep your business moving forward.  Learn more about becoming a CompTIA corporate member here.

Build Connections

Join Technology Communities and Councils

Accelerate With CompTIA IT Certifications

Access Industry Insight

Attend Events and Training

Leverage Business Tools & Standards