Senior Vice President, Worldwide Partners and Alliances
Ross serves as the Senior Vice President, Worldwide Partners and Alliances for VMware, helping our partners integrate VMware technology and our unique vision for the Software Defined Data Center into their services and solutions. Prior to joining VMware, Ross was a founder and Senior Principal for the Spur Group, a leading revenue-side consulting firm. In past roles, Ross has served as the VP of WW Partner Strategy for Microsoft, as well as VP of WW Channels and Sales Operations for Citrix systems, as well as sales and channel leadership roles at IBM, McAfee, Tech Data and MicroAge. He graduated from the University of Central Florida with a B.S. in Organizational Communication and lives in Seattle with his wife, two young daughters and two adult sons.
He is also an avid boater and can be found on the water on most weekends he is not traveling. Invented the industry’s first deal registration program, which discerned between customer-initiated and partner-initiated sales efforts and developed over 70 channel programs for organizations spanning private firms and mid-cap public companies to the largest software organization.