Carolyn April Posts

  • New Models, More Competitors Emphasizes the Need for Great Channel Partnerships

    Nov 12, 2019, 21:08 PM by Carolyn April
    Partnerships with non-traditional companies is increasing for solution providers, according to CompTIA’s State of the Channel research. Find out why.
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  • Need Tech? Call Your Accountant

    Apr 3, 2019, 21:15 PM by Carolyn April
    CompTIA research finds professional services firms getting into the tech-influencer game.
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  • Running a Tight Ship: The Impact of Operational Efficiency on Profits

    Jun 7, 2018, 20:53 PM by Carolyn April
    Your sales reps are killing it and revenue is rolling in. So why are your profit margins not where you expect them to be? The answer might be a lack of operational efficiency.
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  • The Channel Shifts to SaaS

    Oct 3, 2017, 14:30 PM by Carolyn April
    SaaS has become a standard for MSPs. Channel firms that don’t offer these solutions and all their related support services risk losing customers and revenue streams to the competition or even to their clients’ in-house tech teams.
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  • Three Key Things the Channel Needs to Know about New IT Buyers

    Sep 7, 2017, 20:04 PM by Carolyn April
    Who’s buying what you’re selling today? The IT department? The CIO? The small business owner? Find out here.
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  • The New World of Vendor-Customer Management

    Feb 28, 2017, 23:42 PM by Carolyn April
    When it comes to cloud solutions, many SMB clients provision on their own, which is one of the benefits suppliers often extol. Of course, when things go wrong,they have no idea whom to call to fix it, nor the time or patience for finding out. But channel firms are perfectly positioned to take on this role.
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  • Channel Chatter from Vendors in the Know

    Feb 7, 2017, 21:25 PM by Carolyn April
    CompTIA's Senior Director of Industry Research, Carolyn April, caught up with several prominent industry executives to discuss some of the challenges and the opportunities ahead. What predictions did they make? Can channel professionals expect a rosy future?
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  • A Senior Ingram Micro Executive's Thoughts on the Channel’s Future

    Jan 24, 2017, 13:50 PM by Carolyn April
    Ingram Micro's Senior Vice President of U.S. Go-to-Market Kirk Robinson has some unique insights into the IT channel. In a Q&A session with CompTIA's Carolyn April, he shared some of his thoughts about the indirect market...and where it’s headed.
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  • Indirectly Speaking: Amazon, Managed Services and Retooling Your Business

    Jan 6, 2017, 15:40 PM by Carolyn April
    Should Amazon’s foray into managed services be a major concern to MSPs? In some regards, yes, but only if providers fail to adapt and double down on their customer focus. Rather than viewing Amazon’s move as an immediate competitive threat, MSPs should consider it a catalyst for retooling their own businesses.
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  • Indirectly Speaking: Brave New World for Vendor-Channel Relationships

    Dec 14, 2016, 21:20 PM by Carolyn April
    CompTIA’s 6th Annual State of the Channel study found that while 4 in 10 solution providers describe themselves as “very satisfied” with their vendors in the last year – a percentage on par with 2015 – the firms that had some level of dissatisfaction more than doubled. Relationships are not just harder to maintain, they're undergoing dynamic changes.
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