3500 Lacey Road, Suite 100
Downers Grove, IL 60515
It’s that time of year where we all reflect and think about goals for the year ahead. 2018 has certainly seen many changes for the industry, and we can safely say 2019 will bring many more. The annual State of the Channel study gave us food for thought on the focus needed for the next year, with optimism all round but a clear need for vendors to evolve. So, to kick off the year in the best way possible, we’ve pulled together a must-do list to ensure vendor success and growth for 2019.
With so much innovation, change and disruption all around, it can be easy to lose track of foundational elements that are essential to your business. Before thinking about new and exciting avenues, check that you’ve covered these fundamental points:
Half of channel firms expect the majority of revenue to come from net-new customers over the next two years, so questions from partners are inevitable and should be expected. Make sure you have a clear response when they ask about:
With new business models, shifting routes to market, non-traditional competitors and non-IT line-of-business buyers, it’s clear that the status quo is no longer a certainty for the vendor. Only those who continue to evolve with the industry and innovate their offering will continue to build long lasting partner relationships. Start future-proofing your business now through:
Click here for your handy superstar technology vendor checklist.
For more resources designed to drive your business success in this rapidly changing environment, explore CompTIA’s Premier Membership.