Learn How CompTIA Helps Collabrance Master Managed Services

  • Benelux Community Identifies Top 4 Technology Challenges

    by Bob Snyder, Editor-in-Chief, Channel Media Europe  | May 14, 2019
    CompTIA has launched an open, vendor-neutral community focused on the needs of the Benelux region, encompassing Belgium, the Netherlands and Luxembourg. The goal of this new community is to help businesses thrive in a time of unprecedented change.
    Full Story
  • CompTIA ChannelChangers: Inspiring the NextGen Community

    by Brian Sherman  | May 09, 2019
    Five years ago, CompTIA created the ChannelChangers award. The association bestows this honor on a select group of young professionals who are making their mark within member companies, have shown success or originality as entrepreneurs, or have positively impacted the industry in other ways.
    Full Story
  • The All New CompTIA Canadian Business Technology Community

    by Adam Proulx, Sr. Manager, Member Communities, CompTIA  | May 07, 2019
    With more than 1,100 individuals committed to promoting the expansion and growth of Canada’s $160 billion technology industry, the CompTIA Canadian Business Technology (CBT) Community helps businesses thrive through networking and thought leadership, as well as being a platform to connect with likeminded IT professionals experiencing similar challenges and opportunities.
    Full Story
  • Six Genius Sales Tips for People in the Business of Technology

    by CompTIA  | May 02, 2019
    This year’s UK Channel Community meeting, held in Manchester focused on how to build a better business. Alongside a packed agenda of keynote speeches and panel sessions that explored how this could be achieved, the Sales Genius Café brought together industry leaders to offer their advice for better sales.
    Full Story
  • CompTIA Advisory Councils Develop Standards, Solutions and Big Ideas for the Business of Tech

    by Michelle Lange  | April 30, 2019
    The mission of CompTIA’s Advisory Councils is to expand the association’s reach and relevance in emerging technologies and drive the adoption of innovative tech into mainstream business.
    Full Story
  • Why IT Needs to Keep an Eye on IoT

    by Matthew Stern  | April 25, 2019
    Smart devices for all applications are appearing more frequently in office environments. For businesses, this raises many new cybersecurity concerns. So how close are enterprises and SMBs to safely leveraging IoT? CompTIA’s 2019 Trends in Internet of Things gives guidance on where we are and need to be.
    Full Story
  • A Vision of Hope: Victor Johnston

    by Daniel Margolis  | April 25, 2019
    Read about how CompTIA’s 2018 Member of the Year, Inspired Business Innovations President Victor Johnston, pays IT forward. Then, nominate yourself or a deserving peer for the prestigious 2019 Member of the Year award, and like Victor, you could be featured in the next edition of CompTIA World Magazine! The application deadline is May 15. Apply today!
    Full Story
  • Where Are We With AR/VR? Trends You Should Know

    by Matthew Stern  | April 22, 2019
    Augmented Reality (AR) and Virtual Reality (VR) are technologies that are not only getting more sophisticated, but may soon be finding their way into regular usage in office environments and other professional settings. What does that mean for businesses? Here’s a look at what might be on the way.
    Full Story
  • The Future Looks Bright for Forward-Thinking IT Services Professionals

    by Brian Sherman  | April 16, 2019
    While many IT services professionals remain focused on infrastructure and closely related applications to support their clients, the emerging technologies are opening the imaginations ̶ and checkbooks ̶ of adventurous entrepreneurs. Based on current trends detailed in the CompTIA IT Industry Outlook 2019, the business case for these emerging solutions is quickly shifting from the speculative stage to one with real interest and revenue opportunities.
    Full Story
  • Need Tech? Call Your Accountant

    by Carolyn April  | April 03, 2019
    CompTIA research finds professional services firms getting into the tech-influencer game.
    Full Story
First PagePrevious Page
Next PageLast Page
Page: of 196

When Lindsay Dick first dipped her toes in the IT channel, she expected — in fact, invited — the challenge. Her professional expertise wasn’t geared toward information technology, but what she lacked in a formal technical background she made up for in pluck. But when it came right down to it, the initial experience turned out to be a bit more overwhelming than she’d imagined.

Luckily, Dick had the good fortune to connect with Lori Berry, an executive council member of CompTIA’s Advancing Women in IT Community (AWIT), who offered her mentorship. She helped Dick navigate the nuts and bolts of IT, and spelled out the relationships that comprise the IT channel.

“[Berry] kind of took me in,” Dick said. “She showed me the components of a computer, a server, how they all work together and I went home crying that night, thinking, ‘There’s no way I am going to learn all this stuff, all these acronyms.’”

But she did, with a spirit that enabled her to help her company, Collabrance, expand from a beta-tested initiative servicing just four partners to a rapidly growing managed services provider (MSP) with 55 partners reselling its services. As an MSP, Collabrance provides its partners with a full range of help-desk services managed by a support staff based out of the company’s office in Cedar Rapids, Iowa. With a fully built-out IT support team, Collabrance provides partners with access to a remote monitoring and management tool, a ticketing system and a full technology stack to address further IT concerns.

Four years ago, when the company’s evolution was still in its planning stage, Dick was working her first post-college marketing job for Collabrance’s parent company, GreatAmerica. GreatAmerica’s expansion into the relatively new area of managed services was, to her, the perfect opportunity to transition to a sales role. The position would also take her into technology, an unfamiliar and exciting territory.

“[Collabrance was] looking for a sales resource and I was drawn to IT because I like to know how things work together,” Dick said. “I knew that businesses were becoming more dependent on it. I use it in my daily life, so I thought it would be an interesting direction.”

As Dick took on her new role, she realized that there was a lot to learn. In addition to Berry’s clear guidance on technology’s impact on businesses, Dick also learned a great deal from CompTIA ChannelCon event (then called Breakaway). She returned with armloads of notes detailing the functions of the IT channel.

Using the information she collected at ChannelCon, Dick helped Collabrance move its MSP model through the beta stage, and since has had a hands-on role as this effective service model yielded more and more effective partnerships.

Today, Collabrance projects its revenue and growth will triple in the next two years. As director of sales, Dick is focused on defining the sales and marketing direction of the company and on getting new partners on board to implement managed services. Confident in her knowledge, she stays on top of the ever-evolving technology world and the business models that accompany it, and continues to grow in a friendly, rewarding work environment.

“The culture we have built here is really focused on the team,” Dick said, “on treating them with the utmost integrity and respect.”

Since its inception, Collabrance has been a CompTIA member. It made use of CompTIA training and educational resources to establish best practices and build the business. Now thriving, Collabrance continues to promote certifications, ChannelCon attendance and engagement with CompTIA at all levels.

Dick enthusiastically endorses this, describing CompTIA as “inspirational.” She frequently uses CompTIA’s online education resources and webinars, enjoys the annual partner events and is active in AWIT.

Because CompTIA’s events were crucial to helping her understanding the IT channel, she now encourages new team members to explore the valuable collection of tools, information and networking opportunities on CompTIA’s member website.

“When we have newbies that join our team and take them to the events, it’s a really relaxed, easy, but very focused and productive use of their time,” said Dick. “We’re very appreciative of that.

“CompTIA’s done a great job of bringing together all the resources for the channel in one place and really created a warm and welcoming environment.”

Matthew Stern is a freelance writer based in Chicago.

Leave a Comment