• ChannelTrends: Five Vertical Markets Tech Firms Should Be Targeting

    by Brian Sherman  | September 20, 2017
    Where should a newly expanding tech company focus? The easy answer is to look for businesses that rely on technology, value their time, and have large enough budgets to make a relationship worthwhile for the provider. But that's not always possible. A combination of financial, geographic and time factors come into play.
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  • ChannelTrends: Would Your MSP Business Survive a Disaster?

    by Brian Sherman  | September 13, 2017
    The problem few seem to address is the preparedness level of technology firms. From cloud and hardware suppliers to the MSPs that manage hundreds of business systems in a region, will they really be able to help others when a disaster occurs if their own operations are dead in the water (literally and figuratively)? As Irma and Harvey illustrated, the risks can be high.
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  • ChannelTrends: How Much Is a Quality Integration Worth to Your IT Business?

    by Brian Sherman  | September 07, 2017
    Few MSPs leverage the full computing power of their own business tools, including the powerful integrations their vendors develop to simplify their operations and their lives. Is time a factor, or is it the failure to understand what value these systems provide IT business owners and their customers?
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  • ChannelTrends: Leveraging Cloud and SaaS to Generate Higher Margin Security Sales

    by Brian Sherman  | August 30, 2017
    Why complain about low margin cloud sales? Use those platforms as a lead in to higher profit service sales.
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  • ChannelTrends: Making the Leap from IT Business Owner to CEO

    by Brian Sherman  | August 23, 2017
    Few great leaders are born with those skills. But with hard work and a positive strategy in place, IT business owners can acquire the aptitude and attitude needed to ensure the success of their organizations.
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  • ChannelTrends: The ROI from Mentoring Millennials, Veterans, and Others

    by Brian Sherman  | August 16, 2017
    Some have reservations about mentoring others. Whether that lack of confidence comes from their own skills, or concerns about communicating with a different generation of workers, it may be keeping them from a highly rewarding experience. How can they overcome those stumbling blocks?
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  • ChannelTrends: Are Your Clients Next on the Ransomware Hit List?

    by Brian Sherman  | July 31, 2017
    Whether they know it or not, most businesses are prime targets for cybercriminals. Those who peddle ransomware and breach network systems rarely discriminate based on the size of an organization or the industry it services. What are the risk factors and why should they, and their IT service providers worry?
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  • ChannelTrends: Make Social Media Your New IT Sales Funnel

    by Brian Sherman  | July 25, 2017
    Many IT services firms continue to overlook the potential for growing sales through social media. The good news is it's not to late to get involved and start driving new business. How do the experts do it? Read on...
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  • ChannelTrends: Shifting from a Tech Business to Business Tech

    by Brian Sherman  | July 14, 2017
    Most IT professionals have come to realize that their business is no longer about themselves and the services they offer. It has more to do with the solutions they deliver and the specific needs they address for their business clients.
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  • Ten Years of the iPhone: Reflections on Mobility, Engagement and the Channel

    by Brian Sherman  | June 28, 2017
    On June 29th, 2007, the world changed with the introduction of the iPhone. What Apple managed to do a decade ago was change the perception and conversation around mobile computing. They created a massive following by focusing more heavily on the user experience than other manufacturers had to that point; making talk, music and the Web a more intuitive experience.
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