Toni Clayton-Hine is the Senior Vice President, Chief Marketing Officer for Xerox Corporation. She is responsible for overall marketing strategy, brand management, and increasing awareness, consideration, and demand for the company and its offerings to deliver profitable growth.
Toni joined Xerox in 2013 as the Vice President of Global Marketing and Value Proposition for Channel Partner Operations. In that role, she was accountable for end customer and partner value proposition, demand generation, as well as content and communications that enabled Xerox and its partners to drive revenue from Small and Midsize Businesses.
Prior to joining Xerox, Toni served as the Vice President, Worldwide Marketing for the $200 Million Data Management division of CA Technologies, which now operates as the standalone companies erwin Inc. and Arcserve Inc. She was responsible for all aspects of marketing from field marketing to brand management. She also held the position of Vice President of Global Partner Marketing where she was responsible for driving consistency across the partner experience, communications and demand generation for all indirect routes to market.
Before joining the technology vendor community, Toni co-founded The Institute for Partner Education & Development (IPED), the research and consulting division of The Channel Company (formerly United Business Media). With full P&L responsibility, Toni oversaw the creation and delivery of all services, working with companies from start-ups to global technology leaders to help them shape and execute their channel strategy.
Toni spent the first half of her career in sales, progressing from an individual contributor to national sales management and held the position of Associate Publisher for CRN, formerly Computer Reseller News.
With more than 20 years in the technology industry, she has deep expertise in multi-channel go to market strategies, offering development, sales, and marketing. She is active on the board of CompTIA, the Computer Industry Trade Association, on the Executive Council of Advancing Women in IT, and is a regular speaker and panelist at technology and marketing events.
Toni lives in New York with her husband and two elementary school aged daughters and loves to travel with her family.