Non-members: Visit comptia.org/government to download available resources.
Channel Training Calendar
Social Strategies
Many IT channel firms are focused on using social media platforms to more effectively market, sell and service their IT offerings. Other organizations have begun exploring how similar tools can impact internal business operations. No matter where your business stands in its use of social technologies, CompTIA offers you a number of resources to help you achieve your business goals.
Channel Training Courses
Channel training classes, presented by industry leaders, cover a practical, how-to approach to entering the government market. All classes can be taken in-person, and many can be taken online. For a complete channel training class schedule, see our channel training calendar.
- [+] Executive Certificate in Social Collaboration (Foundations)
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Social Collaboration (Foundations)
As social media sites like Twitter, Facebook, and LinkedIn have gained in popularity, many businesses have been quick to build a presence on these platforms to complement their online efforts. But while the case for social media as an essential sales and marketing tools has been made numerous times, less attention has been paid to how social technologies and techniques have the potential for impacting internal business operations.
During this workshop, participants explore how social behavior can be applied not only for external communications, but also for internal collaboration and networking. Using a case-based approach, attendees investigate how other MSPs have leveraged social technologies to optimize core business processes, examine a wide range of social tools, and discuss strategies for utilizing social platforms within their business and their customers’ businesses.
Find channel training sessions through our Course Locator
- [+] Quick Start Session to Social Collaboration for Business Use
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Social Collaboration for Business Use
Beyond using social media for marketing, how can you use social technologies internally to become a more efficient and productive organization? What types of tools are available to help you leverage the benefits of social business? What is a “social business?”? This session seeks answers to these questions by covering the information in the CompTIA Quick Start Guide to Social Collaboration for Business Use, a copy of which attendees will receive at the conclusion of the session.
Find channel training sessions through our Course Locator
- [+] Quick Start Session to Social Media for Marketing
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Social Media for Marketing
How do you leverage social media in your marketing and lead generation activities? What are some tactics for increasing your online visibility in a way that drives more qualified traffic to your site? And how can you use social media to turn that traffic into leads and sales? This session seeks answers to these questions by covering the information in the CompTIA Quick Start Guide to Social Media for Marketing, a copy of which attendees will receive at the conclusion of the session.
Find channel training sessions through our Course Locator
- [+] Quick Start Session to Social Strategies for Business Use
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Quick Start Session to Social Strategies for Business Use
In the context of technology, many think of social in terms of “social media” or "social networking," and they either relegate the technology to a marketing function or dismiss it altogether as a consumer product. However, the implications of social technologies go beyond brand management and into the overall operation of an organization. During this session, you'll discover why social strategies are important to the ongoing health of your business and identify steps towards becoming a social enterprise. Attendees will receive a copy of the CompTIA Quick Start Guide to Becoming a Social Enterprise.
Find Channel Training Sessions through our Course Locator
Channel Training Guides
Channel training guides walk solution providers through entering and succeeding in the government market.
- [+] Quick Start Guide to Social Collaboration for Business Use
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Social Collaboration for Business Use
As marketing teams have become adept at using public social media sites, businesses have begun moving towards the use of similar technologies for internal collaboration and networking. This guide covers how the use of tools such as Jive, Telligent, or IBM Connections can be important to the ongoing health of your business, and helps you identify steps toward implementing social techniques in internal workflows.
- [+] Quick Start Guide to Social Media for Marketing
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Social Media for Marketing
With businesses of all types adopting Facebook, Twitter, and LinkedIn as part of their online presence, the use of social media tools and platforms in marketing and sales has become well-established. This guide provides tips and tactics for leveraging social media in your marketing and lead generation activities. You’ll discover how to use social media to increase your online visibility, drive more qualified traffic to your site, and turn that traffic into leads and sales.
- [+] Quick Start Guide to Social Strategies for Business Use
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Quick Start Guide to Social Strategies for Business Use
In the context of technology, many think of social in terms of “social media” or “social networking,” and they either relegate the technology to a marketing function or dismiss it altogether as a consumer product. However, the implications of social technologies go beyond brand management and into the overall operation of an organization. This guide covers why social strategies are important to the ongoing health of your business, and helps you identify steps toward becoming a social enterprise.
- [+] 10 Week Guide to Social Strategies for the Managed Service Provider
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Social Strategies for the Managed Service Provider
This 10-Week Guide introduces the concept of a social business: one that not only utilizes social media for marketing purposes, but also employs social networking tools and techniques internally. This guide offers descriptions and benefits of social behaviors and provides guidance on using social platforms to gain efficiencies and productivity improvements in business operations, for you and your customers.
CompTIA Research & Market Intelligence
CompTIA research benchmarks business attitudes, purchase plans and technology preferences so solution providers can plan their selling strategy.
Research is available to CompTIA members only.
- [+] Research Study: Social Business - Trends and Opportunities