CompTIA Connect5
Your Top Association News to Use this Week — August 8, 2012
  CompTIA Breakaway 2012 Wraps Las Vegas Run
  End–User Cloud Behavior Points to Disruptive Times Ahead
  Channel Chiefs Focus on Services & Pricing Strategies
  IT Distributors Are Here to Help
  What’s Your Company Really Worth?
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CompTIA Smart Stat 
81 percent of businesses believe that cloud computing will positively impact channel partner programs in which their company is currently involved. How is the cloud changing your business? CompTIA members can learn more in our 2nd Annual State of IT Channel Programs
 
CompTIA Breakaway 2012 Wraps Las Vegas Run
Vendors at Breakaway CompTIA Breakaway 2012, the IT channel’s premier education event, concluded its four–day run in Las Vegas last week with sessions on business planning and strategies, insights from MGM’s chief innovation officer responsible for operations in 40 countries, and the announcement of the Breakaway Best of Show award winners. Top executives from technology hardware and software vendors, distributors and service and solution providers in the IT channel participated in more than 60 educational sessions, panel discussions and community meetings at Breakaway 2012. Find out who were the show winners and other news highlights from the event. Plus look to Orlando next summer for Breakaway 2013.
 
End–User Cloud Behavior Points to Disruptive Times Ahead
IT Business Index With our 3rd Annual Trends in Cloud Computing study, CompTIA examines a maturing market and the changes that are taking place not only for IT but also for business in general. The study notes that 52 percent of end–users are growing their cloud investment by 10 percent or more, and 42 percent of channel firms project cloud revenue increases of 15 percent or greater. This growth, though, comes with a flip side. Is your business ready for the flip side? Read more.
 
Channel Chiefs Focus on Services & Pricing Strategies
Vendors at Breakaway In a world where bring you own device and where cloud computing and mobility are rapidly changing the corporate technology landscape, a pricing expert who understands how to make money in this environment is the most important person an IT solution provider can have on staff. During the Breakaway 2012 Channel Chief Power Panel, speakers shared their insights on how technology service and solution providers survive and thrive in a business market where, more than ever, devices are controlled by the user, not the IT department. Janet Schijns, vice president, vertical solutions and channels, Verizon Enterprise Solutions, noted that smart people have created a myriad of new devices and applications, but they have little insight into how customers are using their technologies. That’s a role the IT solution provider can fill. But she also cautioned that it may not be easy. How can you make money in this scenario? Read more.
 
IT Distributors Are Here to Help
TechFirstIT channel companies coping with a changing marketplace don’t need to go it alone. Instead, they can rely more heavily on their distributor partners for support. "We owe it to you to help you change and transform your business, and we have the capabilities to do that," Joe Quaglia, senior vice president, U.S. marketing, Tech Data Corp., said during the Distributor Power Panel session at Breakaway 2012. Distributors can “insulate the channel from complexity” so they can work better with their customers, he said. The assistance distributors can provide goes well beyond being a source for products and services, but extends into areas such as lead generation, HR, marketing and pre– and post–sales tech support. What could your distributor help you with? Read more.
 
What’s Your Company Really Worth?
Vendors at BreakawayVendors at Breakaway Maybe you’re looking at five years to grow your company organically to where you want it to be. But five years is a long time in the IT industry. Instead, you’re looking at mergers and acquisitions to get bigger quicker. During Breakaway Samuel Attias, managing partner, Technology Capital Investors, and Rick Murphy, managing partner, Cogent Growth Partners, gave an insider’s perspective on what really goes on behind the curtain when buyers are considering purchasing an IT services business. Attias remarked, "In the future, there will be a handful of players in each market. There will be a third less MSPs in three years and two–thirds less in five to seven years," he said. Are you prepared to find the opportunity in this market consolidation? Read more.
The 2112 Group and Channelnomics
The 2112 Group specializes in creating channel programs, optimizing channel performance and uncovering opportunities. Its research and media site, Channelnomics, provides real, actionable intelligence to the entire channel community. Think ahead with 2112 and Channelnomics

SmartBrief
NEM Technology
Review your telecommunications infrastructure. CompTIA members can get a free telecommunications audit. Avaya certified sales, design and implementation specialists will look to reduce your telecommunications expenses enterprise wide. Contact NEM Technology at 989–739–2177 to have your free meeting arranged.
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