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Jul 29, 2013

CompTIA Unveils Fall 2013 IT Channel Training Programs

New Executive Certificate program, Market Intelligence sessions added

Orlando, Fla., July 29, 2013CompTIA, the non-profit association for the information technology (IT) industry, today unveiled its Fall 2013 catalog of education and training options for IT channel companies.

The new training offerings launch here this week at CompTIA ChannelCon 2013, the premier education and partnering event for the IT channel.

A highlight of the new offerings is the CompTIA Executive Certificate in Maximizing Vendor Relationships. Targeted at solution providers, this program provides them with insights, strategies and tactics to achieve better success with their vendor product and services partners.

“The IT channel is a maze of overlapping and sometimes conflicting processes and go-to-market strategies,” said Kelly Ricker, senior vice president, events and education, CompTIA. “Solution providers who complete our Executive Certificate program will arm themselves with a complete understanding of the vendor-channel structure and will be better positioned for successful vendor relationships.”

The program examines vendor-channel structures and operations, channel actors and their roles and the value propositions and metrics used by vendors to determine where to place resources.

All CompTIA Executive Certificate programs are developed by leading experts in the IT industry and are delivered by CompTIA Authorized Channel Instructors. Each course is designed to help IT solution providers enhance their current businesses with successful niche practices.

Also added to the fall IT channel training curriculum from CompTIA are Market Intelligence Sessions on five different topics. Each session is based on the latest CompTIA research and market intelligence.

The Human Side of IT Security examines why human error is the leading cause of security incidents and what solution providers can do to help customers mitigate the human element to improve their security posture.

Developing an Effective Sales Structure for Managed Services explores the chief obstacles to restructuring sales team; and how changes to sales compensation models, along with re-training, can be utilized to accelerate growth in managed services.

Moving Mobility beyond Devices to Transform Business reviews current factors driving mobility adoption in the enterprise and explores the potential impact of moving beyond device considerations.

Putting it in Writing and Other Partnering Trends between Telecom and IT explores the current state of telecom-IT partnerships and discusses success factors and priorities for telecom agent-VAR relationships.

Appropriate for both vendors and solution providers, Rising above the Fray-Strategies for Minimizing Channel Conflict covers some of the reasons for the increase in conflict; presents best practices for managing channel conflict; and explores strategies for getting the most out of deal registration systems.

Two new CompTIA Quick Start Sessions have been added to the catalog.

Marketing Healthcare IT covers successful market strategies for the healthcare IT space, including an overview of opportunities, industry best practices and a checklist of resources to build a practice.

Easing into Big Data examines how solution providers can leverage the big data trend to grow their business. A corresponding Quick Start Guide provides step-by-step instructions on entering the big data market, including actionable advice from those who have been successful in the business segment.

Also this week, CompTIA introduced two new Sales Playbooks to help IT sales teams hone their skills in prospecting activities and sales campaigns for emerging technology solutions. Visit the CompTIA Newsroom to learn more.

CompTIA offers a comprehensive portfolio of live workshops, printed and downloadable training guides, business credentials and other training options, all designed to help IT channel companies expand and grow their business. Visit CompTIA Channel Training to learn more.

About CompTIA
CompTIA is the voice of the world’s information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. Visit www.comptia.org, http://www.facebook.com/CompTIA and http://twitter.com/comptia.

Contact:
Steven Ostrowski     
Director, Corporate Communications   
CompTIA
630-678-8468      
sostrowski@comptia.org