Feb 13, 2012
CompTIA Strengthens Global Marketing and Communications Capabilities with Hiring of Ann Batko
Named new senior vice president for marketing and communications at leading IT industry association
Downers Grove, Ill., February 13, 2012 – CompTIA, the leading trade association for the world’s information technology (IT) industry, today announced the appointment of Ann Batko as its new senior vice president for marketing and communications.
Batko is responsible for the 2,000-plus member organization’s global marketing strategy as well as its marketing and corporate communications functions, including advertising, branding, social media and corporate communications.
“Ann brings a diverse and unique set of skills to her role at CompTIA,” said Todd Thibodeaux, president and chief executive officer, CompTIA. “She’s been engaged in setting strategies and implementing marketing and communications campaigns for several world-class brands. She also has a clear understanding of the unique nature of the IT industry. Ann’s experience and expertise as a communicator will strengthen CompTIA’s standing as the voice of the IT industry.”
"CompTIA is doing important work on so many fronts in the IT industry," said Batko. "The association has set aggressive goals in education, certification, public advocacy and philanthropy; I'm excited to be part of such a strong mission and to join this great team."
Before joining CompTIA, Batko was senior director of communications and brand management for CDW, a leading IT solutions provider for business, government, education and healthcare. At CDW, she was responsible for corporate brand planning, advertising, events, public relations, editorial content and internal communications.
Earlier in her career, she was the senior vice president of marketing and corporate communications at Rand McNally & Co., where she also served as the company’s executive editor and creative director.
Batko spent the first 15 years of her career in the advertising industry, working at Los Angeles and Chicago agencies on consumer packaged goods and retail accounts, including Procter & Gamble and Kraft Foods. Her most recent agency role was as senior vice president and general manager of the branding practice at FCB Chicago.
A lover of good writing and good grammar, Batko is the author of the book When Bad Grammar Happens to Good People: How to Avoid Common Errors in English.
She holds a BA summa cum laude in the Integral Curriculum of the Liberal Arts from Saint Mary’s College of California.
CompTIA is the voice of the world’s information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. For more information, visit www.comptia.org or follow CompTIA on Twitter at http://twitter.com/comptia.
Director, Corporate Communications
Women in IT