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Jun 24, 2011

Unified Communications Education and Training Offered at CompTIA Breakaway 2011

Downers Grove, Ill., June 24, 2011 – Information technology (IT) companies looking to initiate or expand their involvement in delivering unified communications technology solutions will find a robust offering of training, market insights and business partnering opportunities at CompTIA Breakaway 2011, the premier event for the IT channel.

CompTIA, the non-profit association for the IT industry, said today unified communications is a core focus of the educational program at Breakaway 2011. The annual event is set for Aug. 1-4 in Washington, D.C.

Recent research from CompTIA shows that both customers and their technology providers have strong interest in unified communications solutions. Nearly half of the organizations surveyed by CompTIA said their expenditures on unified communications technologies will grow relatively faster than their overall IT budget over the next 12 months. Among IT channel companies, nine out of ten firms expect modest to significant growth in their unified communications practice.

“A steady stream of new technologies, new capabilities and new ways to think about communications and collaboration make unified communications a market rich with opportunities for IT channel companies,” said Kelly Ricker, vice president, education and events, CompTIA.”We’ve designed a strong unified communications program for Breakaway 2011 to provide practical advice and solid strategies that attendees can implement to win business in this fast-growing market.”

CompTIA will offer two unified communications channel training sessions at Breakaway 2011.The sessions will be led by Joe Schurman, founder and chief executive officer of Evangelyze Communications.

“The UC Continuum” will explore the scope of unified communications, including its benefits to employee productivity and workgroup collaboration, as well as how it can enhance and integrate business processes. Participants will begin by identifying and evaluating their readiness to deliver unified communications solution to customers. This session will also examine four key components in the sales process: identifying end-user “pain points”, developing solutions to address such pain points, discussing the benefits and challenges of unified communications solutions and identifying the best market and segment opportunities. This session is scheduled for 10:45-11:45 a.m. on Tuesday, Aug. 2.

In the “UC Consultative Selling” session solution providers will work on developing their consultative selling approach to unified communications. Each participant will walk away with a deeper understanding of a solution-based sale and the return-on-investment metrics required for sales proposals. This module covers establishing the skills and knowledge needed for a successful unified communications consultative sales team, discussing the differences between traditional and consultative sales processes, and identifying the required elements of a solution-focused proposal. The second session is set for 1-3:30 p.m. on Tuesday, Aug. 2.

Participants in the unified communications channel training sessions at Breakaway 2011 will receive CompTIA Education Credits. They’ll also receive the CompTIA 10-Week Guide to Unified Communications. This guide provides IT solution providers with prescriptive guidance and best practices on building a unified communications business.

Also at Breakaway 2011, the CompTIA Unified Communications Community, a member-driven group tasked with promoting the adoption and growth of unified communications, will meet on Monday, Aug. 1, from 3:30 – 6 p.m.

More than 1,100 IT channel leaders – including some 350 solution providers – are expected at Breakaway 2011. Conference registration is free for CompTIA members and just $250 for non-members. A special Breakaway hotel room rate of just $139 a night is available through July 11 from the Washington Hilton. Visit Breakaway Hotel & Travel for more information.

About CompTIA
CompTIA is the voice of the world’s information technology (IT) industry. As a non-profit trade association advancing the global interests of IT professionals and companies, CompTIA is the recognized authority for IT education and credentials and the primary advocate for IT businesses and workers. Through its foundation, CompTIA also enables disadvantaged populations to gain the skills they need for employment in the IT industry.  CompTIA’s vision of the IT landscape is shaped by more than 25 years of global perspective and more than 2,000 members and 1,000 business partners. For more information, visit www.comptia.org or follow CompTIA on Twitter at http://www.twitter.com/comptia


Steven Ostrowski
Director, Corporate Communications