Tricia Wurts is president of Wurts & Associates, a 18-yearold marketing and channel consulting firm. Her company focuses on delivering custom and confidential insight, channel strategies, tactics,implementation plans and programs to the IT industry.

Tricia is a past vice president of marketing and business development for Tech Data, an original member of the A+ certification think tank and past board member for CompTIA. She has been a featured speaker at Gartner, Synnex, ASAP and Breakaway events.

Wurts & Associates has performed strategic channel work for more than 80 IT companies including IBM, Red Hat, Dell, Cisco, Compaq/HP, EMC, Canon, Fujitsu, AT&T, Cable & Wireless, Motorola/Symbol, Synnex, Xerox, Novell, Nokia. Recent projects have addressed the MSP business model, partner collaboration initiatives and partner programs redesign and SMB vertical market initiatives.