Tom LaRocca is Vice President, marketing and strategy, Americas Solution Partners Organization, for which he oversees all channel partnerships and initiatives to drive continued growth for HP partners throughout Canada, the United States and Latin America.

LaRocca previously served as vice president of marketing and strategy for SPO Americas, directing the efforts of the channel marketing, training and certification programs, and the company’s market-leading PartnerONE channel program. He also served as director of Program and Product Management for the Enterprise Storage and Server (ESS) business unit in the Technology Solutions Group – Americas, where for two years he was responsible for national demand generation and go-to-market activities across the ESS product lines.

LaRocca began his career with HP 14 years ago in the Worldwide PC Products organization. He managed product marketing for the PC Options business for three years before moving into North America marketing for the ISS (Industry Standard Servers) business unit as director of Business Operations. LaRocca has also been director of Field Marketing and director of Marketing for ESS products, focused on partner demand. Previously in his career, LaRocca held similar positions with other PC-focused companies, joining Compaq in Houston in 1995.

LaRocca attended University of Texas and graduated with a Bachelor of Arts in financial management.